Tuesday 3 September 2013

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Build Backlinks Online has posted a new item, '30 day challenge: better email handling'

Some relatives were visiting this past week, so my inbox has a triple digit backlog. That’s after aggressive pruning of mailing lists and so on. Nearly all of those emails mention me in a “to:” or “cc:” line and request a response. Some observations:

- roughly 40% of those emails are from the outside world (that is, not from colleagues at Google).
- only 5% of my emails are from people who are actually on my team.
- 3% of my current emails are about internal legal matters.
- 1% are from public relations folks.
- about 10-12% of those emails are about a couple recent internal projects that aren’t related to webspam but that I’m helping with.

My 30 day goal this month is to get to a better place with email. Heck, I might make “better email habits” an ongoing 30 day challenge until things are in a better place. Could I get to a healthier place in three months? Four months? I have no idea how long it will take, but email represents my largest source of work stress. When I’ve tracked my time in the past, it takes me about three hours a day to keep from falling behind on email. If my whole day is full of meetings, then I’m spending several hours at night to keep my head above water. Does anybody else tackle email on their vacation so it’s not as bad when they get back? Some of you do, right?

At 40% of my overall load, it’s clear to me that I have to do something different for emails from the outside world. For years I tried to answer everyone who emailed me. I’m going to have to go “lossy” and just let some of those emails drop.

I need to think about whether it makes sense to write a blog post like Chris Sacca did (which
Rick Klau recently surfaced) that tries to address the common things that people email about. Then again, Rand Fishkin did something like that at http://moz.com/rand/making-email-more-scalable/ and he reported that he ended up with “a bunch of very angry people” when he pointed them to a blog post.

So I’m not sure whether it’s better not to reply, or to write up a canned response or maybe a blog post or a flowchart that I can point people to. If you have tips that have worked for you to make email more manageable, let me know in the comments below.

You may view the latest post at http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/2-EGtfQKGbA/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Backlinks Online peter.clarke@designed-for-success.com

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Build Backlinks Online has posted a new item, 'The Most Profitable Year of My Life, Thanks to Google [Webinar Replay]'

A few weeks ago I did my first ever Webinar in the marketing world after being asked to speak to members of a community called Link Club. This is 80% of what I spoke about on that live webinar, replayed for you here in a new video. The reason I’ve taken 20% out is simply to give their audience something unique as a thank you for motivating me to put together a webinar in the first place. I don’t think it would be fair to repeat things word for word here.

That being said, there’s still a ton of stuff I hope you can take away from this. Nobody on the internet is sharing more than what I’m giving you in my latest posts, and especially this one where I share:

  • My favourite place for getting SEO case studies I don’t see anyone talking about
  • Exact backlinks to one of my websites
  • How I abused Google’s Freshness algorithm (and my traffic jumped up)
  • How I rank for any phrase I want in iTunes


If you’re reading this in your inbox or a feed reader, click here to go to the post

Feel free to hit the full-screen button if the video size is a little too small for you. I kept the quality quite high so it should still look good on your screen. Please do let me know what you think of this in the comments. If the reaction is good, Diggy is going to share his ‘Future of SEO’ webinar in the next few weeks

P.S. Closing the doors to my ‘private SEO circle’ in less than 48 hours. This is the last time I’ll mention it for at least a few months so send me an email to hq – AT – viperchill.com if you’re interested :)

You may view the latest post at http://www.viperchill.com/webinar-replay-1/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Backlinks Online peter.clarke@designed-for-success.com